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Excerpt

Identifies the format for Global Device Advertising Identifiers (i.e. iDFA, GAID, Roku ID) used in the digital advertising ecosystem.


Operates On:  Lexical Items with TOKEN and possibly other flags as specified below.

Saga_is_recognizer

Info

Supported formats composed of 32 hex numbers, generally presented as 8-4-4-4-12:

  • MAID = Microsoft Advertising ID
  • GAID = Google Android ID (all lowercase)
  • RIDA = Roku ID for Advertising (same format as GAID)
  • IDFA is the Apple iOS version (all uppercase)

Include Page
Generic Configuration Parameters
Generic Configuration Parameters

Configuration Parameters

Saga_config_stage
boundaryFlagstext block split

Example Output

Saga_graph
V---------------------------[Is this a MAID id 5ac2e52e-0901-42ab-b514-5ba2c33e3c48 and if so, is it AAID or IDFA]---------------------------V 
^-[Is]-V-[this]-V-[a]-V-[MAID]-V-[id]-V-[5ac2e52e-0901-42ab-b514-5ba2c33e3c48]-V-[and]-V-[if]-V-[so,]-V-[is]-V-[it]-V-[AAID]-V-[or]-V-[IDFA]-^ 
                                      ^---------------[{_maid_}]---------------^ 

Output Flags

Lex-Item Flags:

  • SEMANTIC_TAG - Identifies all lexical items which are semantic tags.
  • TOKEN - All tokens produced are tagged as TOKEN 
  • MAID - Identifies a  global Device Advertising ID

Vertex Flags:

Info

No vertices are created in this stage